Advertising campaigns against violence towards children

In 2024, the institutional advertising campaign on awareness against violence towards children and adolescents is launched under the slogan "Signs that Could Say a Lot", from November 18 to December 1, 2024, with the aim of fostering a social consensus of public rejection against these forms of violence. The goal is to promote intervention by those who witness or suspect cases of child or youth violence to ensure the protection of minors, with particular emphasis on adults who share environments with minors. The main target audience of the campaign was the entire population residing in Spain between 25 and 50 years, and the secondary audience was from 50 to 75 years. The campaign has been broadcast on television, radio, press, digital media, and outdoor billboards.

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Outdoor

Ad

There are signs that say a lot

If they are now always silent, they might be trying to tell you something. There are signs that say a lot, let's listen to them and act against any sign of violence against children and adolescents.

Announcement

In 2023, between October 11 and October 27, the dissemination of the institutional advertising campaign on awareness against violence towards children and adolescents under the slogan "Thank You", with the aim of raising awareness in society about the right of children and adolescents to receive good treatment and a life free of violence. We are faced with a retrospective exercise of adults remembering past abuses and violence, emphasizing the need for society to internalize the gravity of these acts and be involved in helping in those situations. The target audience was the entire population residing in Spain over 16 years of age, being broadcast on television, digital media, and outdoor billboards. To broadcast it, spots and graphics were created.

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Announcement

In 2022 the institutional advertising campaign "You Care" was launched to raise awareness against violence towards children and adolescents, focusing on the attitude of parents towards their sons and daughters. The dissemination took place between November 25 and December 4, 2022. Under the slogan "You Care," the goal was to denounce forms of violence against children and adolescents, such as shouting, hitting, or belittling sons and daughters, and to point out that violence against children and adolescents is not a private or domestic matter, but concerns the entire society. In this regard, the target audience was the entire population residing in Spain over 16 years of age, being broadcast on various media: television, radio, press, digital, outdoor, and cinema. Various advertising materials were created for its broadcast: spot, radio ad, and graphics.

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Poster: Why do you care if I make my daughter cry? You care: violence against children is not a private matter, it concerns the whole society.

Why do you care if I yell at my son? You care: violence against children is not a private matter, it concerns the whole society.

Announcement